Improvado Alternatives: Pricing and Limits Compared

Improvado publishes exactly two prices on its pricing page: $0 per month for Free Limited and $100 per month for MCP Only, as of September 6, 2026. Its two higher tiers, Advanced and Enterprise, both display "Custom pricing" with a "Get your demo" call to action instead of a number. Improvado also sizes every plan by two units none of the five alternatives in this article use: rows processed per year and MCP (Model Context Protocol) actions per week. This article lines up Improvado against Supermetrics, Funnel, Windsor.ai, Adverity and AgencyAnalytics on entry price, metering unit, seats or workspaces, connectors and free tier or trial, using only what each vendor states on its own site. AdMetric appears near the end as a further option, not a like-for-like pipeline replacement.

Why do teams look for an alternative to Improvado?

Teams start comparing alternatives once one of Improvado's two metering units, rows per year or MCP actions per week, stops lining up with their own usage.

• Free Limited ($0/month): live API requests to all sources, AI Agent and MCP included, 50 MCP actions/week, 1 workspace
• MCP Only ($100/month): 2,000,000 rows/year, daily data sync, 300 MCP actions/week, 1 workspace
• Advanced (Custom pricing, "Get your demo"): 600,000,000 rows/year, 200 actions/day, 4,000 MCP actions/week, up to 50 workspaces, Marketing Data Governance, SSO via Azure or Okta, HIPAA compliance
• Enterprise (Custom pricing, "Get your demo"): 1,000,000,000 rows/year, 600 actions/day, 12,000 MCP actions/week, unlimited workspaces, white-glove Professional Services

No separate free trial is published beyond the $0 Free Limited plan itself. Improvado's own pages also disagree on one number: the homepage claims 1,000+ connected platforms, while the integrations page states 1390+, and neither figure is broken out by tier. Rows per year and MCP actions per week sit outside how most vendors in a wider marketing analytics stack price their tools, which is often the first thing a buyer has to translate before comparing Improvado to anything else.

How much does Supermetrics cost compared to Improvado?

Supermetrics prices its entry plan, Starter, at $55 per month ($44 per month billed annually), as of September 6, 2026. That sits above Improvado's $0 Free Limited plan but below Improvado's $100 per month MCP Only tier. Starter buys 1 core destination, 3 data sources, 1 user, 3 accounts per data source and a cap of 50,000 API rows per month.

Additional users and data sources are sold as paid add-ons on every Supermetrics tier, including Starter and Growth. Supermetrics runs a 14-day free trial with no credit card needed, a different entry point than Improvado's $0 Free Limited plan. The two vendors also meter volume in different units: Supermetrics caps API rows per month, while Improvado caps rows per year, so a direct row-for-row comparison requires converting one figure into the other before it means anything.

Is Funnel a cheaper alternative to Improvado?

Funnel prices its entry plan, Starter, at $300 per month, billed annually, as of September 6, 2026 — three times Improvado's $100 per month MCP Only tier. Funnel and Improvado count capacity in different units, though: Funnel by connectors, Improvado by rows processed per year.

1. Starter — $300/month, billed annually: 117 connectors, 5 users, 13 destinations, 1 workspace, 1 portal
2. Business — $600/month, billed annually: 579 connectors, unlimited users, 46 destinations, unlimited workspaces and portals, data guarantee, Power BI and Tableau reporting, cloud destinations (BigQuery, S3)
3. Enterprise — Custom pricing, "Talk to sales": 600+ connectors, unlimited users, 47 destinations, Snowflake, enterprise SSO (SAML, OIDC, SCIM), advanced roles, audit log, EU data center

Funnel prices by capacity-based "flexpoints" tied to setup rather than by data volume or campaign activity, a structure distinct from Improvado's rows-per-year metering. No fixed free trial is published for Funnel; its connectors-page FAQ instead offers a free trial tailored on request, with the note that custom connectors are not included in that trial. Funnel's own pages also disagree on one connector total: the homepage claims 600+ connectors, while the connectors page states 640, and the per-plan figures above come from the pricing page. Teams weighing Funnel specifically against other pipeline tools can compare it further in the dedicated guide to Funnel alternatives.

How does Windsor.ai's pricing differ from Improvado's?

Windsor.ai runs a permanent Free plan at $0 per month, plus five paid tiers ranging from $23 to $598 per month, as of September 6, 2026 — more published price points than Improvado states anywhere. Improvado publishes exactly two prices; Windsor.ai publishes six, one free and five paid.

Every paid Windsor.ai tier includes unlimited users starting at Basic, a wider seat allowance than Improvado states on any of its four tiers. The Free plan converts from a 30-day trial, no credit card needed, and caps data history at 30 days. Windsor.ai's own pages disagree on one figure too: the data-sources page claims 350+ sources, while the pricing page tops Enterprise at "up to 200" data sources, and the numbers in the table above come from the pricing page. Anyone mapping Windsor.ai into a broader marketing automation stack should confirm which of those two source counts applies to the plan under consideration.

Why does Adverity list no public pricing, the same as Improvado's two highest tiers?

Adverity publishes no plans or prices at any tier, as of September 6, 2026 — a fully custom-quote model across its entire lineup. Improvado, by contrast, does publish two real prices, $0 and $100 per month, with only its top two tiers, Advanced and Enterprise, marked custom.

Because every customer is different we don't stick to rigid pricing plans. Instead, we provide a fully customized quote, uniquely tailored for the needs and requirements of every client.

That line comes directly from Adverity's pricing page. No free trial is published for Adverity either, and no per-plan seat, connector or row limit appears anywhere on the site — every number a visitor gets arrives after a demo request, unlike Improvado's Free Limited and MCP Only tiers, which show a number before any conversation happens.

Teams that need to see where a vendor's connectors land inside marketing attribution work specifically will still need that same demo call, since Adverity's site does not break its connector claim down by attribution use case.

How is AgencyAnalytics priced differently for agencies with many clients?

AgencyAnalytics charges $20 per client per month on its Core plan, billed annually, as of September 6, 2026 — a rate that scales with client count rather than with rows or workspaces. Improvado instead prices by workspace: 1 workspace on Free Limited and MCP Only, rising to up to 50 on Advanced and unlimited on Enterprise.

An agency running 10 clients multiplies that $20-per-client rate by 10 before any add-ons, since staff and client users are unlimited on Core. AgencyAnalytics runs a 14-day free trial with no credit card required, plus a stated 30-day money-back guarantee. AgencyAnalytics is also categorized differently than the other five services here: it sells marketing reporting and client dashboards for agencies, rather than the marketing data pipeline category Improvado, Supermetrics, Funnel, Windsor.ai and Adverity occupy. Database connectors are limited to MySQL, BigQuery and Redshift. Agencies modeling that per-client math against existing workflows can check it against the guide to closed-loop reporting before committing to a plan.

Where does AdMetric fit among these Improvado alternatives?

AdMetric is an AI marketing automation and analytics platform built for small and mid-size businesses, and it runs a 7-day free trial with no credit card required, as of September 6, 2026. AdMetric sits alongside the five alternatives above as a further option, not a like-for-like swap for Improvado's rows-per-year, MCP-metered pipeline model.

The distinction is about what each product is priced to do. Improvado, Supermetrics, Funnel, Windsor.ai and Adverity all charge for moving and governing data — connector counts, row ceilings, workspace limits. AdMetric is priced around running and reporting on marketing work itself, for a smaller team that may not need a dedicated data-pipeline budget at all.

How do Improvado and its five alternatives compare side by side?

This table lines up Improvado, Supermetrics, Funnel, Windsor.ai, Adverity and AgencyAnalytics on entry price, seats or workspaces, connectors, volume limits, destinations, and free tier or trial, sourced from each vendor's own pricing page as of September 6, 2026. Improvado's $0 and $100 published prices sit at opposite ends of a six-vendor spread that runs from free through per-client billing to fully custom quotes.

Every cell traces back to a single vendor page checked on that date; a blank number reads Not published rather than an estimate. Teams mapping this table against their own tool list can browse the fuller set of data source integrations before committing to a plan.

How should you choose between these Improvado alternatives by scenario?

Matching a scenario to a plan starts with two variables: whether billing should run per row, per client, or per connector, and whether MCP or AI-agent access needs to sit at the entry tier. The five steps below walk through the most common starting points among Improvado's five alternatives.

1. 1

   Start with the free tier that includes MCP

   Improvado Free Limited ($0/month) bundles AI Agent and MCP access with a cap of 50 MCP actions per week, while Windsor.ai Free ($0/month) offers 10 data sources with no stated MCP action limit, as of September 6, 2026.

2. 2

   Price agency billing per client, not per workspace

   AgencyAnalytics Core charges $20 per client per month with unlimited staff and client users, a different math from Improvado's workspace-based tiers, which run 1 workspace on Free Limited and MCP Only and up to 50 on Advanced.

3. 3

   Match connector count against a row ceiling

   Funnel Business lists 579 connectors at $600 per month billed annually, while Improvado Advanced states a 600,000,000-row-per-year ceiling at custom pricing; the two vendors size capacity in different units, so pick the one that matches how the team actually measures usage.

4. 4

   Use a fixed low-volume plan as a comparison point

   Supermetrics Starter caps usage at 50,000 API rows per month for $55 per month, a useful low-volume benchmark against Improvado MCP Only's 2,000,000 rows per year for $100 per month.

5. 5

   Expect a sales conversation before Adverity shows a number

   Adverity publishes no plans or prices at any tier and issues a fully customized quote per client, so teams evaluating it should budget time for a demo call before any figure appears, unlike Improvado's two published prices.

Once a plan is shortlisted, tie its cost back to a CAC and LTV view so a pipeline switch shows up in unit economics, not only inside the tool itself.

What do people ask most about Improvado alternatives?

These seven questions cover free options, the cheapest paid tier, agency pricing, Improvado's two metering units, custom-quote vendors, and what switching actually involves, each answered from the pricing pages already cited above. Anyone standardizing tracking during a switch should also see the guide to setting up UTM parameters.