Supermetrics Alternatives: Pricing and Limits Compared

Supermetrics is a marketing data pipeline priced from $55 per month on its Starter plan, as of September 6, 2026, with every tier capping users, data sources and API rows at a published number. This article lines up six services — Supermetrics, Funnel, Improvado, Windsor.ai, Adverity and AgencyAnalytics — on entry price, seats, connectors, row limits and destinations, using solely what each vendor states on its own pricing page. AdMetric is covered near the end as a further option, not a like-for-like connector replacement.

Why do teams look for an alternative to Supermetrics?

Supermetrics is a marketing data pipeline that connects ad platforms, CRMs and analytics tools to spreadsheets, BI tools and data warehouses. Its entry plan, Starter, costs $55 per month ($44 annually, as of September 6, 2026), buying 1 user, 3 data sources, 1 core destination and a cap of 50,000 API rows per month. Teams look elsewhere once one of those numbers stops matching their setup, or a feature is stated more plainly on a competitor's page.

• Starter ($55/month): 1 user, 3 data sources, 1 core destination, 50,000 API rows/month
• Growth ($222/month, $177 annually): 2 users, 6 data sources, 1 core destination, 250,000 API rows/month
• Extra users and data sources beyond a tier's allowance are sold as paid add-ons on every plan
• Enterprise pricing displays "Get a Quote" instead of a published number

Where a pipeline fits inside a full marketing analytics stack matters too, since a spreadsheet, a warehouse and a BI tool each demand something different downstream.

How much does Funnel cost compared to Supermetrics?

Funnel is a marketing data pipeline whose Starter plan starts at $300 per month, billed annually, as of September 6, 2026 — more than five times Supermetrics Starter's $55 per month. That $300 buys 117 connectors, 5 users, 13 destinations, 1 workspace and 1 portal.

Funnel prices by capacity-based "flexpoints" tied to setup rather than by data volume, so a higher monthly price does not map directly to a row count. Snowflake appears as a destination exclusively on Enterprise; Starter and Business list BigQuery, Amazon S3, Power BI and Tableau instead. Funnel's own pages disagree on one total connector figure too, as of September 6, 2026: the homepage claims 600+ overall, the connectors page states 640; the per-plan numbers above come from the pricing page.

No fixed free trial is published for Funnel.

We'll be happy to set you up with a free trial, tailored to your exact requirements. But please note that we can't make custom connectors for your free trial.

That line, from Funnel's connectors-page FAQ, means a trial is available on request but scoped narrower than a self-serve signup — worth factoring in when planning end-to-end marketing analytics around it.

What does Improvado offer that Supermetrics doesn't?

Improvado publishes a Free Limited plan priced at $0 per month, as of September 6, 2026 — a tier Supermetrics does not offer, since Supermetrics runs a 14-day trial instead of a free plan. Improvado also sizes its paid tiers by rows processed per year rather than by data-source count, a structure none of the other five services here use.

1. Free Limited — $0/month: live API requests to all sources, AI Agent and MCP included, 50 MCP actions/week, 1 workspace
2. MCP Only — $100/month: 2,000,000 rows/year, daily data sync, 300 MCP actions/week, 1 workspace
3. Advanced — price on request: 600,000,000 rows/year, 200 actions/day, 4,000 MCP actions/week, up to 50 workspaces, HIPAA compliance, SSO via Azure or Okta
4. Enterprise — price on request: 1,000,000,000 rows/year, 600 actions/day, 12,000 MCP actions/week, unlimited workspaces, white-glove professional services

No separate free trial is published for Improvado's paid tiers; the $0-per-month Free Limited plan is the entry point instead. Destinations named include Google BigQuery, Snowflake, Amazon Redshift, Tableau, Metabase and Redash. Improvado's own pages disagree on one integration total too, as of September 6, 2026: the homepage claims 1,000+ connected platforms, the integrations page states 1390+, and neither is broken out by tier.

Within marketing automation platforms generally, Improvado's MCP-first structure stands out: all four tiers meter MCP actions per week instead of dashboard seats.

Is Windsor.ai a cheaper alternative to Supermetrics?

Windsor.ai's entry paid plan, Basic, costs $23 per month ($19 billed annually, as of September 6, 2026) — less than half of Supermetrics Starter's $55 per month. Windsor.ai also runs a permanent Free plan at $0 per month, a tier Supermetrics does not publish at any level.

Windsor.ai's Free plan converts from a 30-day trial, no credit card required, and caps data history at 30 days. Every paid tier includes unlimited users from Basic up — a wider seat allowance than Supermetrics offers on Starter or Growth. Windsor.ai states that all data sources and destinations, including Looker Studio, BigQuery, Snowflake, Power BI and Tableau, are available on every plan. Windsor.ai's own pages show two source counts, as of September 6, 2026: the data-sources page claims 350+ sources, the pricing page tops Enterprise at "up to 200" — the figures above come from the pricing page.

Teams already tracking marketing ROI reporting elsewhere may find Windsor.ai's unlimited-seat structure easier to roll out than a per-seat vendor.

Why does Adverity list no public pricing at all?

Adverity publishes zero plans or prices on its pricing page, as of September 6, 2026. Adverity states directly that it does not use rigid pricing plans and instead issues a fully customized quote for every client after a demo.

Because every customer is different we don't stick to rigid pricing plans. Instead, we provide a fully customized quote, uniquely tailored for the needs and requirements of every client.

No free trial is published for Adverity, and no per-plan seat, connector or row limit appears anywhere on its site. Adverity's homepage claims "600+ actively maintained connectors dedicated to marketing," as of September 6, 2026 — a vendor claim rather than a per-plan figure tied to any price. Destinations named on Adverity's site include:

• Snowflake, Google BigQuery, Databricks
• Amazon Redshift, Azure Synapse, Microsoft SQL Server
• MongoDB, Firebolt, SAP Hana, Oracle, PostgreSQL

Because nothing is published, Adverity cannot be compared on price the way the other five can — every cell for it reads "price on request" or "not published." Anyone building out data source integrations across a warehouse-heavy stack will need a sales conversation before a number appears.

How is AgencyAnalytics priced differently for agencies with many clients?

AgencyAnalytics charges $20 per client per month on its Core plan, billed annually, as of September 6, 2026 — a rate applied per client, not as one flat fee. An agency running 10 client accounts multiplies that $20-per-client-per-month rate by 10 before any add-ons, since staff and client users are unlimited on Core.

AgencyAnalytics runs a 14-day free trial with no credit card required, as of September 6, 2026, plus a stated 30-day money-back guarantee. AgencyAnalytics claims 85+ integrations as of the same date, grouped into categories that include PPC (24), Email (14), SEO (13) and Database (5, with Amazon Redshift named), plus API access and an MCP server for ChatGPT or Claude.

An agency evaluating closed-loop reporting for agencies should model that per-client math against its roster before comparing $20 to a per-seat competitor's price.

Where does AdMetric fit among these Supermetrics alternatives?

AdMetric is an AI marketing automation and analytics platform built for small and mid-size businesses, and it runs a 7-day free trial with no credit card required. AdMetric is offered here as a further option, not a direct, like-for-like replacement for Supermetrics' connector and data-pipeline model.

The distinction matters when shortlisting. Supermetrics, Funnel, Improvado, Windsor.ai and Adverity are priced around the plumbing: how many sources feed the warehouse, how many rows move, how many destinations receive them. AdMetric sits on the other side of that line, automating campaign work and reporting rather than selling connector volume.

Teams whose main need is AI-assisted marketing automation alongside reporting, rather than raw connector count, can start AdMetric on a 7-day trial without a card and judge it against the five services above on that basis.

How do Supermetrics and its five alternatives compare side by side?

This comparison lines up all six services — Supermetrics, Funnel, Improvado, Windsor.ai, Adverity and AgencyAnalytics — on entry price, seats, connectors, row or volume limits, destinations, and free tier or trial, sourced from each vendor's own pricing page as of September 6, 2026.

Every cell in this comparison traces back to a single vendor page checked on that date; a blank number means "not published," never an estimate. For plan structure on the AdMetric side, see AdMetric's own pricing page.

How should you choose between these Supermetrics alternatives by scenario?

The right Supermetrics alternative depends mainly on two variables: how many connectors and destinations a team needs, and whether billing works per user, per client, or by data volume. These five steps match common scenarios to a specific published plan.

1. 1

   Start with the free tiers

   Compare Windsor.ai Free at $0 per month, 10 data sources, against Improvado Free Limited at $0 per month, live API to all sources, both as of September 6, 2026, for the lowest starting cost.

2. 2

   Check the widest connector count

   Funnel Business publishes 579 connectors at $600 per month billed annually; Improvado prices higher tiers by rows per year instead, so match the metric to actual usage.

3. 3

   Price per client, not per user

   AgencyAnalytics charges $20 per client per month on Core, billed annually, with unlimited staff and client users, which changes the math for an agency billing many clients.

4. 4

   Look for a published row ceiling

   Improvado Enterprise states 1,000,000,000 rows per year, price on request, an explicit ceiling that Adverity and Funnel Enterprise do not publish.

5. 5

   Audit the current setup first

   List every data source, destination and monthly row volume running through Supermetrics today, then check each candidate against that list, comparing published limits rather than marketing copy.

Once a plan is chosen, connect it to a system for tracking CAC and LTV so the switch shows up in unit economics, not merely inside the pipeline tool.

What do people ask most about Supermetrics alternatives?

These seven questions about Supermetrics alternatives cover free options, the cheapest paid tier, agency pricing, row limits, Looker Studio connectors, connector counts and switching pipelines, each answered from the vendor pages already cited. Anyone standardizing tracking during a switch should also see the guide to setting up UTM parameters.