UTM Builder for global ad platforms

Build a working UTM-tagged link in under a minute: paste the URL, pick a platform preset, get the link plus a QR code. Free, no sign-up.

Choose a platform

source and medium will be filled in by industry standard

Landing page URL*

https://example.com/pricing/

utm_source*

Traffic source — google, facebook, twitter

utm_medium*

Traffic type — cpc, paid_social, email, qr

utm_campaign*

Campaign name in lowercase Latin — summer_promo_2026

utm_content (optional)

Ad / creative identifier — banner_top, video_30s

utm_term (optional)

Keyword or macro — {keyword}

Heads-up

utm_source, utm_medium and utm_campaign are required. utm_content and utm_term only make sense when you have multiple ads or keywords. All values — lowercase Latin, separated by _ or -.

Final link

Why tag your links with UTM

UTM tags are the «barcode» of your marketing links. Without them Google Analytics dumps every paid click into «direct / none» and you can’t tell which campaign brings revenue and which one burns budget.

1Break down traffic by source, campaign, and individual ad
2Measure conversion and revenue per source/medium/campaign combination
3Feed conversion data back into Google Ads / Meta for smart-bidding optimization
4Pass the source down to your CRM so sales sees where the lead came from

AdMetric

Connect UTM to real revenue

AdMetric automatically pulls UTM data from Google Ads / Meta and deals from HubSpot / Salesforce. Calculates CPL and ROMI per source/medium/campaign combination — no manual joining. 7-day free trial.

Try AdMetric →