What Does Supermetrics Really Cost in 2026?

What Is Supermetrics?

Supermetrics is a Marketing Intelligence Platform built for agencies and brands that need to connect, manage, analyze, and activate marketing data from dozens of channels in one place. The company states it is trusted by more than 200,000 companies in 120 countries as of September 6, 2026 — a vendor-reported figure, not a number this article independently verified. Published pricing runs from a $55/month Starter tier up to a custom-quoted Enterprise tier, and the gap between those two numbers is wide enough that the sticker price alone tells a buyer very little.

Supermetrics organizes its own product around four stages, and each stage maps to a different part of a marketing team's workflow:

• Connect — bring data in from ad platforms, analytics tools, CRMs, and e-commerce stores into one pipeline.
• Manage — clean, blend, and structure that data, including data warehousing for larger teams.
• Analyze — reporting and visualization once the data is structured.
• Activate — unified customer profiles, personalization, audience segmentation, and journey orchestration.

That four-part framework explains why Supermetrics prices its plans around data sources and API access rather than around seats alone: moving from Connect toward Activate means pulling in more sources, more accounts per source, and more rows of data every month. The rest of this article breaks down exactly what that costs at each tier and how Supermetrics stacks up against Funnel and Windsor.ai on the same axes.

Who Does Supermetrics Pricing Fit Best?

Supermetrics segments its plans by team size and role, and the published tiers make the fit explicit. The $55/month Starter plan is built for a single user pulling from 3 data sources, while the $222/month Growth plan supports 2 users and 6 data sources — a jump that matches small agency teams running several channels more than it matches a solo marketer (as of September 6, 2026).

On its own site, Supermetrics segments its audience four ways: by company size (SMB versus enterprise), by role (marketing, data, and development teams), by industry (eCommerce & DTC, Travel & Hospitality, Retail & FMCG, Media & Publishing), and separately by marketing agencies managing client accounts. Lining those segments up against the published plan limits gives a clearer picture than the marketing copy alone:

Agencies are the segment most likely to outgrow Starter quickly, since 3 accounts per data source leaves little room once a shop manages more than a couple of clients on the same channel. For teams building out full client-reporting workflows rather than a single dashboard, the account and source ceilings matter more than the headline monthly price — a distinction covered in more detail in how to automate client reporting for agencies.

What Do Supermetrics Plans Include?

As of September 6, 2026, Supermetrics offers three tiers: Starter at $55/month ($44/month billed yearly), Growth at $222/month ($177/month billed yearly), and a quote-only Enterprise tier. Each step up adds data sources, accounts per source, refresh frequency, and API row capacity, in that order.

The plan-by-plan breakdown below comes directly from Supermetrics' published pricing page:

Both paid tiers ship with a 14-day free trial that does not require a credit card, which is enough time to connect real sources such as Google Ads, Google Analytics 4, or HubSpot and see how quickly the API row cap fills up. The Enterprise row shows no listed price on purpose: Supermetrics' pricing page displays "Get a Quote" instead of a number, so this article reports that as pricing on request rather than estimating one. Anyone comparing destinations and connectors in more depth can check the full integrations list or the live pricing page for current terms.

What Actually Drives the Supermetrics Bill?

The sticker price on a Supermetrics plan is only the starting point. The real bill is driven by four numbers: data source count, accounts per source, monthly API rows, and refresh frequency. All four scale with the tier (per the September 6, 2026 pricing page).

Each lever moves independently, which is why two teams on the same plan can end up paying very different totals once add-ons are involved:

• Data source count. Starter covers 3 sources, Growth covers 6. Going beyond either number requires an upgrade or a paid add-on.
• Accounts per data source. Starter allows 3 accounts per source, Growth allows 7. An agency managing more client accounts on the same channel outgrows Starter fast, regardless of how many sources it uses.
• API row caps. Starter is capped at 50,000 rows/month, Growth at 250,000 rows/month. Heavier reporting volume — more campaigns, more granular breakdowns — pushes usage toward that ceiling faster than most teams expect.
• Refresh frequency. Starter refreshes weekly, Growth refreshes daily, and both are scoped to Google Sheets only per the published plan details.

Working out a realistic monthly cost means walking through those four levers before picking a tier:

1. 1

   Count the data sources actually needed

   List every ad platform, analytics tool, and CRM that needs to feed a report. Starter covers 3 data sources and Growth covers 6 — count against those two ceilings, not against a wish list.

2. 2

   Count accounts per data source

   For agencies especially, tally how many client accounts sit under each platform. Starter allows 3 accounts per source and Growth allows 7, so a single channel with many client accounts can hit the limit before the source count does.

3. 3

   Estimate monthly API rows

   Rough out how many rows a month of reporting actually pulls — more campaigns, more dimensions, and more frequent refreshes all add rows. Starter caps at 50,000 rows/month and Growth at 250,000.

4. 4

   Check refresh-frequency needs

   Decide whether weekly data (Starter) is enough or whether the reporting cadence needs daily refreshes (Growth). Both tiers scope refreshes to Google Sheets only per the published plan pages.

5. 5

   Add published add-on costs where they apply

   If the source or user count from the earlier steps exceeds the plan's limit, factor in that additional users and additional data sources are sold as paid add-ons on every tier, not just Enterprise.

How Does Supermetrics Pricing Compare to Funnel and Windsor.ai?

Three vendors, three pricing models (as of September 6, 2026). Supermetrics starts at $55/month, gated by data sources and API rows. Funnel starts from $300/month billed annually, gated by connector and destination count. Windsor.ai starts at $0/month on a Free plan before a $23/month Basic tier, gated by data sources and accounts.

All figures above are priced as of September 6, 2026. Funnel is the outlier in how it prices: it uses a capacity-based "flexpoints" pricing model tied to setup — how many connectors, destinations, and workspaces a team provisions — rather than to data volume or campaign activity the way Supermetrics ties price to API rows. That means a Funnel bill can stay flat even as reporting volume grows, as long as connector and destination counts don't change, which is a different trade-off than Supermetrics' row-capped API access.

Between Starter tiers, Supermetrics' $55/month is well below Funnel's $300/month starting price, but the two plans are not scoped the same way — Funnel Starter includes 117 connectors, 5 users, and 13 destinations, while Supermetrics Starter includes 3 data sources, 1 user, and a 50,000-row-per-month API cap. Anyone weighing a switch away from any of the three should look at the dedicated breakdowns of Supermetrics alternatives, Funnel alternatives, and Windsor.ai alternatives before deciding which axis — sources, connectors, or accounts — matches actual reporting needs. All three vendors reserve their top tier for a custom quote rather than a published number.

What Are the Pros and Cons of Supermetrics, as Published?

On its published pricing page (dated September 6, 2026), Supermetrics shows clear upsides—a no-credit-card 14-day trial and granular Connect, Manage, Analyze, and Activate features—alongside clear constraints: a 1-user cap on Starter and API row caps on both paid tiers.

Pros, as published:

• 14-day free trial with no credit card required, on both paid tiers.
• A wide integration list; the integrations page displays 200+ data source integrations, including Google Ads, Facebook Ads, Instagram Insights, LinkedIn Ads, TikTok Ads, HubSpot, and Shopify.
• Destinations that include BigQuery, Snowflake, Looker Studio, Google Sheets, and Power BI.
• Direct connections to AI chat tools — ChatGPT, Claude, Gemini, and Microsoft Copilot.
• Monthly AI credits bundled with Supermetrics Studio on every paid tier: 4,000 on Starter, 12,000 on Growth.

Cons, as published:

• Starter is limited to 1 user and 3 data sources.
• Both paid tiers cap API rows — 50,000/month on Starter, 250,000/month on Growth.
• Refresh frequency on both tiers is scoped to Google Sheets only.
• Extra users and extra data sources are sold as paid add-ons on every tier, and those add-on prices are not published.
• Enterprise pricing is not published; prospects must request a quote.

None of these points is a value judgment — they are simply what the published plan pages state side by side. A team evaluating white-label output for clients should also check the underlying reporting layer, since data source limits interact directly with how many client dashboards a plan can realistically support; see what is white-label reporting for how that layer typically works.

Is Supermetrics Worth the Price?

For a marketer or agency needing 3-6 data sources and staying under 250,000 monthly API rows, the published entry tiers—$55/month Starter and $222/month Growth—align with those constraints. Both plans are built around exactly those limits (as of September 6, 2026). Anyone past those numbers moves into paid add-ons or a custom Enterprise quote.

Two numbers decide the tier, not the monthly price alone: data sources needed (3 versus 6) and monthly API rows needed (50,000 versus 250,000). A team that clears either ceiling pays for add-ons on top of the listed price — on Growth as much as on Starter, since add-ons apply to all tiers. Against Windsor.ai and Funnel, Supermetrics Starter sits in the middle: cheaper than Funnel's entry tier (which starts from $300/month) but pricier than Windsor.ai's Basic tier ($23/month). Each vendor gates price on different metrics—Supermetrics on API rows, Funnel on connector and destination count, Windsor.ai on source and account count.

For a team that also wants ad spend and CRM revenue joined into one report rather than just a raw data pipeline, AdMetric is a marketing analytics and automation platform built for that layer on top of tools like these. The best way to find out which Supermetrics tier actually fits is to run real reporting volume through the 14-day trial and watch the API row counter before committing to a plan.

FAQ: Supermetrics Pricing